Well considered design can lose its impact surprisingly quickly once it reaches development.
Have you ever used a website that on initial viewing looks good, but as you start to navigate around you notice cracks in functionality and a general lack of polish?
This can be the result when development is not able to interpret design intention and translate that into code at a high level.
An eye for design
At Pick Digital, we consider ourselves to have a good "eye for design", which is why we work closely with creative agencies that care about the details.
Having this skill is vital to not only ensuring that design intent is carried through into the finished website, but elevated by working closely with designers on interactions, scroll behaviour, and subtle details that can only be fully realised in the browser.
Collaborative approach
Our preference is to be involved in the process early, as projects tend to feel more collaborative and potential issues are often resolved before becoming compromises later on.
We’re confident shaping a project with our own creative input when there’s room to explore, but are just as comfortable working with a more prescriptive design direction using supplied references.
Let's talk ↗